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Structure and content of the letter of application: Then look for HR

Now it goes to the preserves. And – as promised – we will show you how to structure, structure and formulate this step by step in our application letter.

Of course, the middle part is also variable. This means that you can first create a reference to the company in the cover letter and then talk about your motivation and soft skills. That’s a matter of taste. All that matters is that all four building blocks are carefully and originally worded and none of them are missing in the cover letter.

But one after anontherā€¦

Formalities: Subject and contact person

After the letterhead with your name and sender and important contact details (telephone, e-mail) and the address of the addressee, the subject line follows. Although this is relatively only a small part of the letter, but especially striking. It is usually read first. A badly formulated subject line could thus be the first negative point and cost sympathy.

Formulate these as concrete and meaningful as possible. It should not be longer than one line! You can also use the job offer to formulate and refer to it. Should that go beyond the scope of a line, the trick helps with the so-called reference line. Means: You formulate a crisp subject line and write directly below – in smaller font size – a reference line. Here some examples

Simple subject line:

Application as controller, code number 2018/567

Subject lines with reference line:

Application as graphic designer, reference number 112233

Your job advertisement in the Neue Ruhr Zeitung on January 5, 2018

Apply for a job as a seller

Your job offer on, reference number: 2018/177

Very important: NEVER write the word “subject” in front of the subject line! It used to be that way, today it is considered old and wrong.

For the salutation or the contact person in the letter in turn applies: Personally is better than “Dear Ladies and Gentlemen”, see box …

Now for the four main elements …

Introduction: This is how the first movement succeeds

The introduction (usually not more than 4-6 lines in length) is about arousing interest. It should already sit the introductory sentence.

In fact, you can still render everything that correct and perfect – if the spark does not ignite at the beginning, your documents quickly land on the reject pile. This applies equally to application letters, unsolicited applications and motivation letters.

But how do you write a good first sentence?

Nothing is more boring than a standard introductory sentence of the type “I hereby apply …”. You should also avoid phrases like “read your job ad with great pleasure …”. While there is nothing wrong with either of these examples, the phrases are now worn, impersonal and boring.

More convincing is the entry, if you start out original, unusual or passionate. For example:

from my front door to the company headquarters it is exactly 20 minutes by bike. That means: while the other employees are still stuck in traffic, I could already be the first colleague in the office in the morning …

For some time now I have been dealing with. When I read your job ad from, my heart beat faster: My dream job! The challenges and the perspectives that offer this position immediately inspired me …

For years I am interested in. During my last internship I discovered my passion for- and that led me directly to your job ad …

After more than ten years of professional experience in the field of , I would like to face new challenges. I am convinced that I can profitably apply my professional qualifications and team-oriented working methods. Becauseā€¦

In your place would be really annoyed if I had to read countless applications every day, all with “I hereby apply …” begin. I ask myself anyway, who can afford a serious application in the current situation in the training market, because 50 applications and 50 cancellations are not really the yellow of the egg …

PS: The last formulation haunts the Internet for years and triggers the same reaction from staff: The I would like to invite and get to know!

The problem of such examples, patterns and templates from counselors: they are copied – especially our – many times, retold and belong at some point to the well-known phrases. We regularly update our articles. But better of course, you take our tips only as inspiration and inspiration – and find your own individual first sentence.

For the same reason, you should basically refrain from introductory quotes from great writers. Not Schiller, Goethe or Hemingway apply, but you!