Job Description:

Area Sales Manager Food Service



£42,000 Basic + Bi-Annual Bonus + Company Car

Are you an experienced Area Sales Manager with a background in the food and beverage industry? Do you thrive in a field-based role, building strong customer relationships, driving sales growth, and managing a successful territory?

This is an excellent opportunity to join a highly recognised food service brand, taking ownership of an established Midlands territory and working closely with distributors, wholesalers, and food service customers.

Previous food and/or beverage industry sales experience is essential for this role. Due to the specialist nature of the position, applications without relevant industry experience cannot be considered.

The Opportunity

• Join a respected and highly recognised food service brand.

• Home-based, field-focused role covering the Midlands region.

• Take ownership of an established and successful territory.

• Work closely with key distributors, wholesalers, and food service operators.

• Enjoy a high level of autonomy while driving sales performance and market growth.

Key Responsibilities

• Manage and grow key customer accounts across the Midlands region.

• Develop and deliver annual and quarterly sales plans to achieve revenue and growth targets.

• Drive promotional activity and increase product visibility across customer accounts.

• Build strong, long-term relationships with distributors, wholesalers, and food service customers.

• Identify and secure new business opportunities within the territory.

• Monitor sales performance, forecasts, and budgets to ensure objectives are achieved.

• Conduct regular business reviews to identify opportunities for growth.

• Produce accurate sales reports, forecasts, and commercial insights for senior sales leadership.

• Maintain CRM records and collaborate effectively with internal teams.

About You

• Proven experience in a field-based sales role such as Area Sales Manager, Territory Sales Manager, Regional Sales Manager, or similar.

• Previous food and/or beverage industry sales experience is essential.

• Experience working within food service, wholesale, distribution, or FMCG environments.

• Strong commercial awareness and analytical skills.

• Excellent communication, relationship-building, and negotiation abilities.

• Strong territory planning and account management skills.

• Experience producing sales reports, forecasts, and business reviews for senior management.

• Self-motivated with the ability to work independently and manage a regional territory effectively.

• Full UK driving licence.

Salary & Benefits

• £42,000 basic salary.

• Bi-annual bonus scheme.

• Company car.

• Private healthcare.

• Life insurance.

• 25 days holiday, increasing to 28 days with length of service.

• Up to 10 additional days' leave for long service.

• Pension scheme with 4% employer contribution.

• Free daily lunch and drinks.

• Subsidised social events and annual company BBQ.

• Employee recognition awards.

• Well being support initiatives.

Location

• Field-based role covering the Midlands.

• Applicants must be based within the Midlands region.

• Full UK driving licence required.

• Must have the right to work in the UK.

Apply Now

Apply now to be considered for this Area Sales Manager opportunity. Due to the specialist nature of the role, only candidates with previous food and/or beverage industry sales experience will be considered.