Job Description:

CRM & Email Marketing Executive

Location: Hybrid or remote, depending on location. Candidates must live within reasonable travelling distance of Manchester for occasional in person meetings and team collaboration.

Benefits

Basic Salary £30,000 up to £40,000

Monday to Friday, 9am–5pm

33 days’ annual leave, including bank holidays

Monthly half-day Friday after nine months’ service

Two additional days’ annual leave after two years’ service

BUPA Cash Plan

One-week paid sabbatical after five years’ service

Company events throughout the year

Casual dress and free on-site parking when visiting the office

This is a new role and exciting opportunity for a B2B CRM & Email Marketing specialist, with “hands-on” B2B CRM and Email Marketing experience who can take ownership, think commercially and manage multiple priorities with confidence

As a CRM & Email Marketing Executive, you will have proven, “hands-on” experience managing B2B marketing databases, building automated email journeys and delivering measurable commercial results. You will own CRM, email marketing, database growth and automation across two growing businesses, with a clear focus on generating qualified enquiries and strengthening audience relationships.

Your remit will cover established newsletters and targeted campaigns, automated nurture journeys, database development and B2B outbound prospecting.

We are particularly interested in someone who is commercially minded, confident working with data and proactive in exploring how AI, automation and emerging technology can improve performance and efficiency.

Reporting directly to the Group Marketing Manager, you will have the opportunity to shape and develop the CRM and email marketing function, introduce new approaches and make a measurable contribution to business growth.

Candidate Skills

At least three years’ experience in B2B CRM and email marketing, ideally within professional services

At least three years’ experience managing marketing databases, including segmentation and campaign data

Experience developing automated email journeys, nurture campaigns or reactivation programmes

Experience with targeted B2B outbound email or prospecting

A strong understanding of email deliverability, testing, optimisation and data quality

Confidence using marketing data to measure performance and recommend improvements

Experience growing or enriching B2B prospect databases

A practical interest in AI, automation and marketing technology

Strong organisational skills, attention to detail and the ability to work independently

A proactive approach and the confidence to recommend improvements rather than simply follow established processes

Desirable Skills

Experience with Pipedrive, Brevo, ActiveCampaign, Mailshake, HubSpot or similar platforms

Experience implementing CRM, automation or email marketing tools

Experience improving CRM and email processes within a growing business

Duties

CRM & Database Management

• Own our marketing CRM data, including Pipedrive, database structure, segmentation and data quality
• Grow our solicitor and prospect databases through research, enrichment and appropriate data tools
• Maintain accurate contact records, preferences, suppression lists and marketing attribution data
• Identify opportunities to improve database quality, audience targeting and the commercial value of our data

Email Marketing

• Own email marketing across the company including newsletters, targeted campaigns, nurture programmes and reactivation activity
• Build, test and optimise campaigns to improve engagement, conversion and qualified enquiry generation
• Create relevant audience segments and personalised email journeys based on interests, behaviour and lifecycle stage
• Manage campaign delivery, testing, scheduling and performance monitoring
• Work closely with the Content and Events teams to turn expert insights, webinars and other marketing activity into effective email campaigns

Outbound Prospecting & Database Growth

• Develop and manage targeted outbound email campaigns for new professional audiences
• Research prospecting tools, identify suitable audiences and build targeted outreach programmes
• Test messaging, audience segments and email sequences to identify new commercial opportunities
• Develop scalable email marketing approaches that increase visibility for Ardent’s expert members and generate relevant enquiries

Marketing Automation, AI & Technology

• Build automated nurture, reactivation and follow-up journeys
• Identify opportunities to use AI and automation to improve data management, segmentation, research and campaign delivery
• Evaluate CRM, email marketing, prospecting and automation platforms, recommending the most effective solution for each requirement
• Develop efficient, scalable processes that increase output while reducing unnecessary manual administration

Reporting & Commercial Performance

• Track email engagement, deliverability, database growth, outbound performance and enquiries generated
• Maintain accurate marketing source and attribution data within the CRM
• Produce monthly reports with clear insights and recommendations
• Use performance data to identify improvements and support commercial decision-making