Job Description:

Digital Marketing Executive
Wolverhampton or London (Hybrid)
 
A leading premium brand is looking to recruit a Digital Marketing Executive to join a newly created marketing team following significant investment in the UK business.
 
This is a fantastic opportunity to help build the digital marketing function from the ground up, working closely with the Head of Marketing to drive lead generation, website performance and digital campaigns across multiple channels.
 
You'll take ownership of paid media, website optimisation, CRM campaigns and campaign performance, ensuring marketing activity generates measurable commercial results.
 
The role of Digital Marketing Executive:

• Plan, manage and optimise paid search and paid social campaigns across Google Ads, LinkedIn and Bing.
• Manage website performance, including SEO, CRO and landing page optimisation.
• Create and manage email marketing campaigns and automated customer journeys.
• Work closely with Sales to generate quality leads and support pipeline growth.
• Measure campaign performance using metrics including CAC, CPL, conversion rates and ROI.
• Support Account-Based Marketing campaigns across key target accounts.
• Work alongside external agencies whilst bringing more digital capability in-house.
• Utilise AI tools to improve campaign planning, reporting and audience analysis.
• Collaborate closely with the Content & Creative Executive to maximise campaign performance.
• Contribute to ongoing improvements to the website and customer journey.

To be successful as a Digital Marketing Executive, you will ideally have:

• Digital Marketing within a commercial environment.
• Managing PPC and paid social campaigns.
• Website management, including SEO and CRO.
• Email marketing and CRM systems such as Salesforce, Dynamics, HubSpot or similar.
• Campaign planning, execution and performance measurement.
• Google Analytics or similar reporting platforms.
• Understanding of lead generation and marketing performance metrics.
• Marketing qualification (CIM, Mini MBA or similar) advantageous.
• Experience using AI within marketing would be beneficial.

Benefits include:

• Hybrid working (3 office / 2 home)
• Excellent long-term career progression
• Opportunity to build a marketing function from the beginning
• Work for a premium international brand
• Ongoing training and development

Interested? To apply for this Digital Marketing Executive position, here are your two options:

1. "This is the job for me! When can I start?" - Call now and let's talk through your experience. Ask for Shanice Vickers on (phone number removed) between 8.30am - 5.30pm.
2. "I think I'm right for this position, but I'm not sure I have enough to get an interview" - Click "apply now" so I can read your CV and let you know - (url removed)

PPDEL