Job Description:

Digital Marketing Manager

High Wycombe
£43,000 - £50,000
Permanent
Monday – Friday
 

We are working with a growing ecommerce business who are looking for a commercially minded Digital Marketing Manager to take ownership of their digital marketing activity and help drive the next phase of growth.

This is a broad and varied role with a strong focus on Paid Media and Email Marketing, whilst also contributing to wider customer acquisition, retention and ecommerce growth strategies. The successful candidate will enjoy both strategic planning and hands-on campaign management and will thrive within a fast-paced SME environment.

Responsibilities of the Digital Marketing Manager:

• Managing and optimising Paid Search and Paid Social campaigns across platforms including Google Ads and Meta
• Planning, launching and monitoring digital marketing campaigns to maximise ROI and customer acquisition
• Managing campaign budgets, audience targeting, creative testing and performance reporting
• Developing and executing email marketing campaigns and customer lifecycle journeys using CRM platforms
• Building and optimising automated email flows including welcome, retention and customer re-engagement campaigns
• Analysing campaign performance and identifying opportunities to improve customer engagement and revenue
• Supporting wider ecommerce and digital growth initiatives
• Identifying opportunities to improve customer journeys, conversion rates and overall online performance
• Producing regular performance reports using digital analytics and marketing platforms
• Working closely with leadership teams and external partners to support commercial objectives
• Managing and coordinating external agencies and suppliers where required

Requirements of the Digital Marketing Manager:

• Previous experience managing Paid Search and Paid Social campaigns
• Strong knowledge of Google Ads, Meta and digital advertising platforms
• Experience using email marketing and CRM systems
• Proven track record of driving customer acquisition and retention through digital channels
• Strong understanding of ecommerce performance metrics and digital reporting
• Experience analysing campaign performance and making data-driven decisions
• Commercial awareness with the ability to balance strategy and execution
• Strong organisational and project management skills
• Ability to work independently and take ownership of marketing activity
• Excellent communication and stakeholder management skills

What's on offer:

• Opportunity to join a growing and ambitious ecommerce business
• Broad and varied role with genuine ownership
• Collaborative and supportive team environment
• Opportunity to influence marketing strategy and business growth
• Staff discount scheme
• Company pension
• Free on-site parking
• Long-term career progression opportunities