Job Description:

• Location: Wales & South West England
• Salary: Competitive + Performance-Based Bonus
• Working Pattern: Field-Based
• Benefits: Company Car or Car Allowance
• Sector: Steel / Manufacturing / Engineering

We're working with a leading steel stockholder that is investing heavily in advanced tube laser technology and is now looking to appoint a highly driven External Sales Executive to take this capability to market across Wales and the South West of England.

This is a pure new business role and will suit a commercially minded sales professional who thrives on winning new customers, opening doors, and building a pipeline from scratch. You'll be joining an established and reputable business with strong backing, giving you the platform to sell a high-demand, specialist service with real autonomy across your territory.

As a External Sales Executive, you will be responsible for driving new business growth across the region, focusing on customers who can benefit from tube laser cutting, saw processing, and stock bar supply.

• Identifying and targeting new business opportunities across steel, fabrication, engineering, and manufacturing sectors, building a strong and sustainable pipeline within your territory.
• Generating your own leads through proactive cold calling, networking, site visits, and leveraging your industry knowledge to open doors with new customers.
• Engaging directly with decision-makers to win new accounts, clearly articulating the benefits of tube laser cutting including speed, precision, reduced waste, and cost efficiency.
• Developing and managing a robust sales pipeline, ensuring consistent activity and conversion of prospects into profitable long-term customers.
• Consistently delivering against new business targets, contributing directly to the growth and expansion of the business in your region.

We are looking for a motivated and resilient External Sales Executive with a strong hunter mentality and a proven ability to win new business.

You will ideally bring:

• A strong track record in new business sales, with a genuine focus on prospecting, lead generation, and winning new customers.
• Experience within the steel, metal, fabrication, engineering, or wider industrial sectors (desirable but not essential).
• Confidence in cold calling and face-to-face selling, with the ability to engage and influence senior decision-makers.
• A self-starter attitude with strong resilience, organisation, and the ability to manage your own territory effectively.
• Excellent commercial awareness and negotiation skills, with a clear focus on results and revenue generation.
• A full UK driving licence and willingness to travel across Wales and the South West.

In return, our client offers a strong platform for success within a growing and forward-thinking steel business.

• Competitive basic salary with a performance-related bonus structure
• Company car or car allowance
• Opportunity to sell a specialist, high-demand service with strong margins
• Full autonomy to build and develop your own customer base
• Backing from a well-established and reputable business
• Long-term career development opportunities within a growing organisation

Apply now for more information.