Job Description:

General Manager - Bakery & Retail

Location: On-site | Central London (TBC)
Salary: £38,000–£40,000 + tips + bonus
Job Type: Full-time | Permanent

Ready to lead a bakery and retail concept where exceptional products, great people, and an unforgettable customer experience come together?

We’re looking for a General Manager with energy, leadership, and commercial instinct - someone who can lead from the front, thrive in a fast-paced environment, and create a destination customers can’t wait to return to.

This role is about far more than daily operations. It’s about building a business people talk about - a place known for incredible products, outstanding service, and a team culture that customers can feel the moment they walk through the door.

If you love hospitality and retail, know how to motivate high-performing teams, and enjoy being at the centre of a growing brand with huge momentum, this could be your perfect next move.

No two days will look the same - one moment you’ll be leading the team through a busy service, the next you’ll be reviewing performance, driving sales, improving operations, and helping shape the future of an exciting and expanding concept.

This is your opportunity to run a site that feels less like a workplace and more like a destination.

General Manager - Bakery & Retail - What you’ll be doing:

As our General Manager, you’ll be the driving force behind the bakery and retail operation - leading service, maintaining standards, and ensuring every customer leaves with a reason to return.

Leading the operation

• Oversee day-to-day bakery and retail operations with confidence and energy
• Deliver a seamless customer experience during busy trading periods
• Maintain exceptional food hygiene, health & safety, and cleanliness standards
• Manage stock control, ordering, supplier relationships, and waste management
• Monitor labour, sales, and operational KPIs
• Review P&L performance and identify opportunities to improve profitability
• Handle customer feedback professionally and proactively
• Continuously improve systems, service standards, and operational efficiency
• Work closely with marketing on launches, seasonal campaigns, and local activations

Building a team people love being part of

• Lead, coach, and inspire a high-performing team
• Create a positive, supportive, and inclusive culture
• Deliver training that develops confidence, capability, and consistency
• Conduct regular 1:1s and support career progression
• Manage rotas, attendance, and performance processes
• Partner with head office on recruitment and onboarding

General Manager - Bakery & Retail - What we’re looking for:

Essential

• Food Hygiene Level 2 or 3
• Minimum 2 years’ experience in bakery, café, retail, or hospitality operations
• Strong leadership and team management experience
• Hands-on management style with a proactive mindset
• Excellent customer service and communication skills
• Passion for hospitality, retail, and delivering exceptional experiences

Bonus points if you have:

Bakery or premium food retail experience

Experience opening new sites or scaling operations

Strong understanding of P&L management and KPIs

Experience training and developing teams

Commercial awareness and confidence driving sales performance

What’s in it for you?

Consistent working pattern

One weekend day off every week

One full weekend off every month

Monthly performance bonus + tips

28 days holiday

Free food perks (the dangerous kind… the delicious kind)

Genuine progression opportunities within a fast-growing business

If you’re ready to take the next step in your leadership career and make a real impact in an exciting bakery and retail concept, click apply today and be part of something special.