Job Description:

Head of Composite Sales – Africa (FRP / Composites)

Location: Africa (flexible – travel required)

Industry: Advanced Materials / Composites / Infrastructure

Salary: Competitive + bonus + benefits

The Opportunity

We are partnering with a leading global manufacturer of FRP (Fibreglass Reinforced Plastic) solutions who are expanding their commercial footprint across Africa.

This is a high-impact leadership role focused on driving market adoption of FRP as a superior alternative to traditional materials such as steel, concrete, and timber across infrastructure, rail, utilities, and construction sectors.

You’ll take ownership of commercial strategy, key accounts, and revenue growth across a diverse FRP product portfolio.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute the African commercial growth strategy for FRP products
• Drive revenue across key product lines including:
• FRP Manholes
• Roofing Sheets
• Water Tanks
• Pipes
• Rail & Transport Components
• Stadium Seating
• Identify and penetrate markets where FRP offers clear technical and commercial advantages

Key Accounts & Business Development

• Build and manage relationships with:
• Government bodies
• Infrastructure clients
• OEMs
• Tier 1 contractors
• Lead major tenders, RFQs, and framework agreements
• Develop long-term strategic partnerships across Africa

Pricing, Margin & Value Selling

• Own pricing strategy and margin performance
• Promote life-cycle cost selling vs traditional price-based approaches
• Work closely with engineering teams to deliver value-engineered solutions

Market Expansion & Innovation

• Identify new applications and industries for FRP adoption
• Support the commercialisation of new products and innovations
• Translate market challenges (corrosion, theft, maintenance costs) into commercial opportunities

Cross-Functional Leadership

• Collaborate with marketing on positioning and lead generation
• Align with operations to ensure scalable delivery
• Contribute to investment and capacity planning decisions

Requirements

Degree in Business, Engineering, or related field

8–12+ years’ sales/business development leadership experience in:

• Composites / advanced materials - FRP
• Infrastructure / rail / construction
• Manhole covers a bonus!
• Industrial or engineered products
• Proven track record of selling technical solutions (not commodities)

Strong experience with:

• Contract negotiation
• Pricing strategy
• Tender management

Strong understanding of African market dynamics

Strategic, results-driven mindset with a growth focus

Why This Role?

• Be at the forefront of material disruption in infrastructure
• Lead the adoption of FRP across major African markets
• High autonomy, strategic influence, and strong earning potential