Job Description:

The Head of Business - Elite Prestige Division position in Chelmsford is a senior leadership role responsible for driving luxury vehicle sales, maximizing high-margin profitability, and delivering a concierge-level client experience for high-net-worth buyers.

Compensation: C£70,000 basic salary, OTE £100,000+ (uncapped), company car, and comprehensive benefits package

Role Overview

You will lead a high-performing, specialized dealership team representing elite, high-priced prestige and luxury vehicles. Your focus will be on bespoke clienteling, brand stewardship, and operational excellence across sales, aftersales, parts, and administration. By fostering a culture of discretion, product passion, and white-glove service, you will ensure the site exceeds its strategic profitability targets while maintaining pristine manufacturer standards.

Reporting Structure and Team

You will directly oversee and collaborate with:

• Sales Manager
• Business Manager
• Car Sales Executives
• Technicians and Workshop Staff
• Parts, Accounts, and Administration Teams

Key Responsibilities

• Lead, mentor, and coach the sales and support teams to master bespoke vehicle commissioning and personalised client interactions.
• Maintain absolute accountability for the site P&L, focusing on gross profit per unit, accessory commissioning, and customer retention rather than high-volume discounting.
• Cultivate and manage long-term relationships with ultra-high-net-worth individuals, driving exceptional repeat purchase rates and private referrals.
• Oversee all departmental operations-ensuring seamless coordination between the showroom, elite workshop technicians, parts supply, and administrative compliance.
• Represent the brand at exclusive VIP preview events and private viewings to secure forward-order sales.
• Ensure full compliance with elite manufacturer audit requirements, corporate identity guidelines, and high Customer Satisfaction Index (CSI) benchmarks.

Candidate Requirements

• Proven track record as a General Manager/HOB within a prestige or specialist automotive retail environment.
• Deep experience dealing with high-value transactions and discerning clientele.
• Exceptional financial acumen with a history of growing net profit and managing full site P&L.
• A visible, hands-on leadership style that bridges the gap between sales performance and technical aftersales precision.