Job Description:

Head of Commercial 

Company: KSF Global

Location: Kibworth, Leicestershire, LE8 0YE, United Kingdom

Reporting to: Managing Director / CEO

About KSF Global

KSF Global is a specialist supplier of bespoke retail fixtures, POS/POP displays and branded environments for multinational brands and retailers. Our services include concept design, engineering design, prototyping, production, warehousing, distribution and installation.

As part of our next phase of growth, KSF is transforming from a pure bespoke project business into a scalable hybrid solutions provider combining:

bespoke and standardised product ranges,

digital signage and technology solutions,

and expansion into new sectors including hospitality, healthcare and wellbeing.

The Opportunity

We are seeking a commercially driven, strategic and hands-on Head of Commercial to lead KSF’s next stage of growth and professionalisation.

This role will take ownership of:

commercial strategy,

sales leadership,

marketing direction,

market expansion,

strategic account development,

pricing and profitability,

and scalable revenue growth.

The successful candidate will play a key role in introducing stronger commercial structure, forecasting, accountability and cross-functional alignment across Sales, Marketing, Operations, Product Innovation and Finance.

This is a high-impact leadership opportunity for someone who is equally comfortable operating in:

bespoke project environments,

product-led sales environments,

and technology-enabled commercial solutions.

Key Responsibilities

Commercial Strategy & Growth

Develop and execute KSF’s commercial growth strategy

Support transition from bespoke-only projects to a hybrid business model

Identify scalable revenue opportunities and new market sectors

Build predictable and sustainable commercial processes

Support development of new sales channels including online and more transactional sales models

Sales Leadership & Account Growth

Lead and develop the sales function

Improve pipeline management, conversion rates and forecasting

Drive new business acquisition and strategic account growth

Develop sector-specific commercial approaches for:

retail,

hospitality,

healthcare,

and wellbeing sectors

Drive cross-selling between fixtures, POS and technology solutions

Marketing & Brand Development

Lead commercial marketing strategy aligned with business growth objectives

Oversee lead generation and campaign activity

Strengthen KSF’s positioning across both traditional retail and emerging sectors

Support development of:

website strategy,

digital marketing,

case studies,

social media,

exhibitions,

showroom activity,

and product launch campaigns

Improve communication of KSF’s combined strengths in:

bespoke manufacturing,

modular product systems,

and technology integration

Product & Market Commercialisation

Work closely with the Product & Innovation team to:

support launch of standardised and modular product ranges

commercialise digital signage and technology solutions

improve product positioning and go-to-market strategies

develop scalable and repeatable commercial offers

Commercial Performance & Profitability

Improve pricing discipline and margin management

Monitor sales performance, commercial KPIs and profitability

Improve forecasting accuracy and commercial reporting

Support strategic partnerships and channel opportunities

Leadership & Collaboration

Build strong relationships with key clients and stakeholders

Work collaboratively with Operations, Product Innovation and Finance teams

Help professionalise the organisation while maintaining KSF’s entrepreneurial and customer-focused culture

Candidate Profile

We are looking for someone with:

proven commercial leadership experience within below related industries: retail design and supply, shopfitting, interiors, manufacturing, printing, digital signage, technology product

strong sales, business development and marketing capability

experience scaling SME or growth-stage businesses

understanding of both bespoke project environments and product-led sales models

strong commercial acumen, communication and leadership skills

Highly desirable:

experience with digital signage or technology products

ERP / CRM systems experience (Odoo experience advantageous)

experience introducing scalable or more transactional sales models

Salary & Benefits 

Base Salary: £60,000 - £70,000 

Commission & Bonus: £10,000 – £20,000 

Annual Paid Holiday: Up to 25 days 

Benefit: Car allowance