Job Description:

JOB TITLE: Head of Marketing

SALARY: £competitive

BENEFITS: Private Healthcare, Pension, 25 days holiday rising to 30 over 5 years, Group Life Insurance, Income Protection, Gym Discounts, Free Fuel Fridays, Employee of the Quarter, Employee Referral program and many more.

An exciting opportunity has arisen for an experienced and commercially minded Head of Marketing to lead and develop a high-performing marketing function within XMA. Reporting to the Sales Operations & Marketing Director, you will take ownership of the overall marketing strategy, budget, team performance, partner relationships, and brand positioning.

This is a broad leadership role that combines strategic planning with hands-on execution. You will lead a team of seven marketing professionals, driving performance, development, and continuous improvement while remaining actively involved in campaign delivery, vendor relationships, and key business initiatives.

The Role- Head of Marketing

As Head of Marketing, you will be responsible for shaping and delivering a marketing strategy that supports business growth, drives lead generation, enhances brand visibility, and creates measurable pipeline impact. You will work closely with senior stakeholders across the business and with key technology partners to maximise marketing effectiveness and return on investment.

This role requires a balance of leadership, commercial awareness, operational excellence, and hands-on marketing expertise. You will be expected to contribute directly to campaign execution where required, including briefing, content development, event management, reporting, and analysis.

Key Responsibilities- Head of Marketing

• Lead, mentor, and develop a team of seven marketing professionals.
• Own and deliver the overall marketing strategy aligned to business objectives.
• Manage the marketing budget, ensuring strong ROI and effective investment.
• Build and maintain strategic relationships with key technology vendors and partners.
• Drive partner marketing initiatives, including MDF planning, management, and claims processes.
• Oversee end-to-end campaign planning, execution, and performance measurement.
• Lead brand strategy and ensure consistent messaging across all channels.
• Take ownership of employer branding and internal communications activity.
• Manage marketing systems, tools, agencies, and third-party suppliers.
• Deliver regular reporting on marketing performance, engagement, pipeline contribution, and ROI.
• Lead strategic projects and continuous improvement initiatives across the function.
• Support the ongoing development of digital marketing capabilities and customer engagement strategies.
• Collaborate closely with sales and leadership teams to maximise commercial outcomes.

About You- Head of Marketing

We are looking for an experienced marketing leader who combines strategic thinking with a hands-on approach and thrives in a fast-paced, commercially focused environment.

Essential Experience

• Proven experience leading and developing marketing teams.
• Strong background in channel, partner, vendor, or technology marketing.
• End-to-end campaign planning and execution experience.
• Full-funnel marketing expertise with a track record of generating leads and pipeline.
• Commercially focused with strong strategic planning capabilities.
• Experience managing marketing budgets and delivering measurable ROI.
• Knowledge of MDF programmes, vendor portals, and claims processes.
• Strong stakeholder management and communication skills.
• Experience analysing marketing performance data and turning insights into action.
• Ability to manage multiple projects and priorities simultaneously.

Personal Attributes

• Inspirational and motivating leader.
• Commercially astute and results-driven.
• Innovative and proactive in approach.
• Highly organised with strong attention to detail.
• Confident communicator and relationship builder.
• Comfortable working under pressure and managing competing priorities.
• Passionate about developing people and building high-performing teams

We are registered Disability Confident Employer (Level 3) and as such, we will ensure that individuals who have a disability are provided reasonable accommodation, to enable full participation in the job application and interview process.

If you have any such requirements, please do not hesitate to contact us on our email which is (url removed)  , we will be happy to action your requests.