Job Description:

Inside Sales Representative
Leicester
Hours - Full Time
Salary - £28-35k plus commission and career development

An exciting opportunity has arisen for a motivated and energetic Inside Sales Representative to join a successful and growing dealership business within the construction equipment sector.

This role is ideal for someone who enjoys speaking with customers, building relationships, generating opportunities, and developing a long-term career in sales. You’ll play a key role in supporting retail growth by converting inbound enquiries into qualified sales opportunities and proactively engaging potential customers.

The Role

As an Inside Sales Representative, you will act as a key point of contact for prospective customers and support the wider sales team through proactive lead generation and customer engagement.

Your responsibilities will include:

• Selling a range of compact equipment solutions to new customers and small fleet operators
• Proactively cold calling prospective customers to generate new business opportunities
• Lead generation through outbound activity, digital enquiries, and marketing campaigns
• Building and developing a strong pipeline of new business opportunities
• Prospecting and creating demand within the local market
• Responding quickly and professionally to inbound enquiries from website leads and marketing activity
• Making outbound calls to follow up and progress opportunities
• Identifying customer requirements and arranging demonstrations or dealership appointments
• Booking qualified appointments for the external sales team
• Maintaining regular customer follow-up to maximise conversion opportunities
• Updating CRM systems accurately with customer interactions and next actions
• Supporting digital sales activity including online listings, email campaigns, and social engagement
• Representing the business professionally at all times

About You This opportunity would suit someone with experience in:

• Sales
• Retail
• Automotive
• Telesales
• Call centre environments
• Customer-facing positions

You will also:

• Be driven, self-motivated, and target-focused
• Be confident speaking with customers over the phone every day
• Have strong communication and relationship-building skills
• Be resilient and positive when results do not come immediately
• Enjoy generating new business and creating opportunities
• Have a genuine interest in sales and long-term career progression
• Be comfortable working in a fast-paced environment

Previous construction or machinery industry experience is beneficial but not essential, as full training will be provided.

What’s on Offer

• Competitive base salary up to £35k
• Performance-related commission structure
• Full product and systems training
• Ongoing coaching and support
• Genuine long-term career progression opportunities
• Supportive and collaborative team environment

The role offers a competitive base salary complemented by performance‑related commission, with earnings directly linked to individual activity and results. Full product and systems training will be provided by the dealership, alongside ongoing coaching and development within a supportive dealer team. Over time, there is clear opportunity to progress into senior sales or field‑based roles for high‑performing individuals.

If interested, please apply here, or call Kim to discuss further.