Job Description:

Marketing Content Manager

Business Unit: Paragon Outsourced
Location: UK & Ireland (Homebased)
Reporting to: Head of Marketing
Salary: £35,000 - £40,000

Join our Marketing Team

We're looking for a creative, commercially focused Marketing Content Manager to help drive brand awareness, lead generation and business growth through engaging, high-quality content.

Working closely with the Head of Marketing, Sales and Growth teams, you'll develop and deliver content that supports every stage of the customer journey. From thought leadership and digital campaigns to sales collateral and event promotion, you'll play a key role in ensuring our marketing activity is impactful, consistent and results-driven.

What you'll be doing

• Develop and deliver a content marketing strategy aligned to business objectives.
• Create engaging content across websites, email campaigns, social media, blogs, case studies, presentations and rich media.
• Manage the content and editorial calendar, ensuring consistent brand messaging and tone of voice.
• Research customer, market and competitor trends to identify new content opportunities.
• Optimise content for SEO, engagement and lead generation, using analytics to improve performance.
• Produce marketing collateral including brochures, product sheets, infographics, sales presentations and promotional materials.
• Create video, audio and other digital content to support campaigns and customer engagement.
• Support the planning, promotion and delivery of webinars, conferences, trade shows and customer events.
• Develop event marketing campaigns, follow-up communications and post-event content.
• Work collaboratively with Sales, Growth and subject matter experts to support commercial objectives.
• Manage relationships with external agencies, designers and freelance content creators.
• Present campaign performance, insights and recommendations to key stakeholders.
• Ensure all marketing activity complies with brand guidelines and governance requirements.
• Identify opportunities to improve marketing performance through innovation, new channels and best practice.
• Maintain accurate reporting on marketing activity, campaign performance and business impact.

What we're looking for

Essential

• Proven experience delivering successful B2B content marketing strategies.
• Excellent copywriting and content creation skills across multiple formats.
• Experience creating content throughout the buyer journey.
• Strong knowledge of social media management and digital marketing channels.
• Experience producing written, visual, video, audio, webinar or podcast content.
• Experience supporting lead generation and growth marketing initiatives.
• Ability to analyse campaign performance and use insights to improve results.
• Excellent project management and stakeholder management skills.
• Experience collaborating with sales teams and subject matter experts.
• Ability to manage multiple priorities and meet deadlines.

Desirable

• Design and video editing skills.
• Knowledge of SEO, paid media, Google Analytics, CMS platforms, CRM systems and marketing automation tools.
• Experience with Account-Based Marketing (ABM) and managing external agencies or freelancers.

Why Paragon?

At Paragon, we believe great people create great partnerships. You'll join a supportive team that values collaboration, innovation and continuous development, giving you the opportunity to expand your skills across our wider service offering while working with some fantastic clients.

All qualified applicants will be considered fairly and without discrimination on the basis of race, ethnicity, gender, gender identity or expression, sexual orientation, disability, age, religion or belief, marital or civil partnership status, pregnancy or maternity, or any other characteristic protected by applicable law.

We recognise how challenging the current job market can be, and Paragon Talent Solutions are committed to providing the best possible candidate experience throughout the recruitment process.

If you are interested in this opportunity, we kindly ask that you apply via this LinkedIn advert rather than by email or LinkedIn direct message. This helps us ensure that every application is reviewed fairly, consistently and efficiently through our established recruitment process.

If you require any reasonable adjustments or additional support during the application process, please let us know and we will be happy to assist.