Job Description:

Performance Marketing Manager

Job type: Temporary Contract – Approximately 6 months

Contract details: One week's notice period. The contract may be extended beyond the initial six months, subject to performance

About Crystal Ball

Crystal Ball is an innovative, family-owned business offering next-generation fleet management and intelligence, built in an intuitive and customisable award-winning ecosystem. Combining powerful, future-proof technology with uncompromising customer service, Crystal Ball helps businesses transform fleet performance, reduce risks, and deliver measurable cost savings.

Following a sustained period of growth, we are now seeking an experienced and commercially minded Performance Marketing Manager to play a pivotal role in the next stage of our journey. This is an exciting opportunity to take ownership of our performance marketing activity, drive high-quality lead generation, optimise customer acquisition, and deliver measurable growth across multiple digital channels.

The role

As Performance Marketing Manager, you will plan, execute and optimise multi-channel performance marketing campaigns that generate leads, drive conversions and deliver a strong return on marketing investment.

With a particular focus on paid advertising, PPC, social media advertising and outbound lead generation, you will take a hands-on approach to campaigns across Google Ads, Meta, LinkedIn and display networks.

Using data, testing and insight, you will continually improve performance, identify new acquisition opportunities and maximise marketing spend, working closely with the sales team to align activity with commercial objectives.

Key responsibilities

• Develop and execute the company's performance marketing strategy, with a focus on lead generation, customer acquisition and revenue growth.
• Plan, manage and optimise PPC campaigns across Google Ads, including Search, Display, Performance Max and remarketing.
• Manage paid social campaigns across Meta (Facebook and Instagram), LinkedIn and other relevant platforms.
• Manage cold outreach and outbound marketing campaigns across email, LinkedIn and other prospecting platforms to generate new business opportunities.
• Identify and test new advertising platforms, channels, audiences and campaign strategies to expand reach and improve acquisition performance.
• Manage advertising budgets, bidding strategies and campaign spend to maximise return on investment.
• Develop and optimise landing pages, marketing funnels and conversion paths to improve lead generation and conversion rates.
• Implement A/B testing across ad creative, messaging, audiences, landing pages and calls to action.
• Track key performance metrics including cost per lead (CPL), conversion rates, customer acquisition cost (CAC) and return on ad spend (ROAS).
• Manage CRM integration, conversion tracking, attribution and marketing automation to ensure accurate reporting and effective lead management.
• Produce regular performance reports, providing clear insights and recommendations to improve campaign effectiveness.
• Manage relationships with external agencies, suppliers and advertising partners where required.

Skills and experience

• 6+ years' experience in a performance marketing or paid media role within a B2B environment.
• Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing.
• Demonstrable experience managing Meta Ads campaigns across Facebook and Instagram.
• Experience using LinkedIn Campaign Manager for B2B lead generation and audience targeting.
• Experience with cold outreach, email prospecting and LinkedIn outreach tools and platforms.
• Strong understanding of display advertising, retargeting, audience segmentation and conversion funnels.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking and attribution.
• Experience using HubSpot or similar CRM and marketing automation platforms.
• Strong analytical skills, with the ability to interpret campaign data and turn insights into actionable improvements.
• Ability to develop compelling ad copy, campaign messaging and creative briefs.
• Highly organised, commercially minded and comfortable managing multiple campaigns simultaneously.

What success looks like

• Consistent growth in qualified inbound and outbound lead generation.
• Reduced cost per lead and improved customer acquisition costs.
• Increased conversion rates across advertising campaigns and landing pages.
• Improved return on advertising spend and overall marketing investment.
• Successful acquisition of new customers through multiple paid and outbound channels.
• Improved lead quality and increased conversion of marketing-generated leads into sales opportunities.
• Effective use of marketing data, tracking and attribution to inform decision-making.
• Identification and development of new channels and opportunities to support business growth.

What we offer

• Competitive salary of £40,000 - £45,000 per annum, dependent on experience and qualifications.
• Performance-related bonus opportunities.
• Ongoing professional development and training.
• Opportunity to shape and grow the digital marketing function.
• A collaborative and innovative working environment.
• Annual leave entitlement of 20 days, plus bank holidays.

Location: Based at our Manchester head office 5 days a week Monday to Friday. Remote working is not available.

Reporting to: Managing Director