Job Description:

Senior Performance Marketing Manager | Paid Media | Fashion & Retail | London

Salary: £65,000-£75,000 + Bonus + Benefits

Hybrid working

Zachary Daniels are partnering with a leading multi-brand fashion and lifestyle retail business to recruit an experienced Senior Performance Marketing Manager.

This is an excellent opportunity for a commercially focused paid media specialist to take ownership of significant digital advertising activity across a portfolio of established B2C retail brands.

We are looking for someone who is genuinely hands-on with paid search, Google Shopping and Performance Max. Someone who enjoys managing campaigns, analysing data, testing new approaches and delivering measurable improvements in revenue and profitability.

You'll be directly responsible for managing and optimising campaigns, making commercial decisions and driving performance.

The Role

• Take ownership of paid acquisition campaigns across multiple fashion and retail brands.

• Personally build, manage and optimise campaigns across Google Ads, Google Shopping, Performance Max and Microsoft Advertising.

• Manage advertising budgets, bidding strategies, campaign pacing and performance targets.

• Drive improvements in ROAS, customer acquisition cost, conversion and profitability.

• Identify opportunities to increase online revenue through campaign optimisation and testing.

• Manage Google Merchant Center, product feeds and shopping campaign performance.

• Monitor campaign tracking, GA4 reporting and attribution with support from internal specialists.

• Work closely with e-commerce, merchandising, CRM and creative teams to align campaigns with trading priorities.

• Test new audiences, campaign formats and advertising opportunities.

• Help develop a strong in-house paid media function, reducing reliance on external agencies.

About You

• Strong experience in hands-on PPC and paid media management within a B2C environment.

• Ideally coming from fashion, clothing, retail or a high-volume e-commerce business.

• Advanced knowledge of Google Ads, Shopping, Performance Max and Microsoft Advertising.

• Proven experience managing substantial advertising budgets.

• Highly analytical, with a strong understanding of ROAS, CAC, attribution and profitability.

• Confident working with GA4, Google Merchant Center and campaign reporting.

• Comfortable managing multiple brands, campaigns and commercial priorities.

• Someone who enjoys being in the advertising platforms and making improvements directly.

• Previous consultancy experience is welcome, provided you have strong hands-on campaign management skills.

This is an exciting opportunity for a talented PPC or Performance Marketing specialist looking to step into a role with greater ownership, responsibility and commercial influence.

Apply today or contact Rob Moore at Zachary Daniels for further information.

BH37825