Job Description:

We are recruiting on behalf of an ambitious and expanding organisation seeking a Social Media & Content Executive. The ideal candidate will be creative and results-driven to manage and grow the online presence across social media platforms. The successful candidate will be responsible for creating engaging content, increasing brand awareness, driving customer engagement, and supporting sales initiatives for the brand.

Benefits:

• 25 days holiday + bank holidays
• Company pension
• Staff discount scheme
• Hybrid working
• Free onsite parking

As the Social Media & Content Executive, you will be responsible for:

Social Media Management

• Manage daily activity across social media platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube.
• Plan, schedule, and publish content according to the marketing calendar.
• Monitor social media channels and respond to comments, messages, and customer enquiries promptly.

Content Creation

• Create engaging content including posts, reels, stories, videos, and graphics showcasing luxury products.
• Coordinate product photography and video shoots.
• Write compelling captions, product descriptions, and promotional content aligned with brand voice.
• Identify and implement current social media trends relevant to the luxury product market.

Brand Development

• Maintain consistent branding and visual identity across all social media channels.
• Promote new collections, product launches, seasonal campaigns, and special events.
• Build brand awareness and strengthen customer loyalty through engaging storytelling.

Influencer & Community Management

• Identify and collaborate with influencers, content creators, and brand ambassadors.
• Manage influencer partnerships and campaign performance.
• Engage with followers and build an active online community.

Analytics & Reporting

• Monitor social media performance using analytics tools.
• Track key metrics including engagement, reach, follower growth, website traffic, and conversions.
• Prepare monthly reports with insights and recommendations for improvement.

Advertising Support

• Assist in the creation and management of paid social media campaigns.
• Work with the marketing team to optimise advertising performance and return on investment.

The successful Social Media & Content Executive will have the following related skills / experience:

Essential

• Degree or diploma in Marketing, Digital Marketing, Communications, Media, or a related field.
• Minimum 1-3 years of social media management experience.
• Strong understanding of major social media platforms and trends.
• Excellent written and verbal communication skills.
• Experience using social media scheduling and analytics tools.
• Basic photography and video editing skills.

Desirable

• Experience within jewellery, fashion, luxury retail, or lifestyle brands.
• Knowledge of Meta Business Suite, TikTok Business, Canva, Adobe Creative Suite, or similar tools.
• Experience with influencer marketing and social media advertising.

Key Competencies

• Creativity and attention to detail
• Strong visual and aesthetic sense
• Excellent organisational skills
• Ability to manage multiple projects simultaneously
• Customer-focused approach
• Data-driven decision making
• Teamwork and collaboration