Job Description:

Role: Marketing Executive (CRM & Data)-  Bradford  

Salary:  £33,000 per annum

Hours: 8:45am- 5pm Monday- Friday (flexibility)

Benefits:

• 25 days annual leave
• Pension contribution – employee 3% and employer 6% -Up to employee full match 5% and maximum employee contribution 8%
• Private Healthcare (employee only cover)
• Life cover – 4x basic salary
• Employee Assistance Program (EAP)
• Eyecare vouchers
• Flu vaccinations
• Cycle to work scheme
• Discounted gym membership - discounts at over 3,600 gym partnerships nationwide. Spread the cost over the course of the year through payroll deductions from your net pay
• Holiday buy – up to 5 days per year
• Health Assessment Discounts - Corporate discounted fees available for assessments.
• Amwell – provides resources and habit – change activities throughout the year to help you take control of your wellbeing journey and thrive

Position Overview:

The Marketing Executive is responsible for bridging the gap between data logic and creative execution by processing data, building automated email journeys, and ensuring the seamless deployment of direct mail and email campaigns. You will collaborate closely with Account Managers, lead campaign launches, and analyse performance metrics to find strategic ways to boost unit sales and conversion rates.

This role is focussing on 3 main key areas across data & customer intelligence, CRM & Marketing Automation and Campaign & account management.

Responsibilities:

Account & Campaign Management

• Account Ownership: Manage a dedicated selection of accounts, serving as the main operational point of contact.
• Collaboration: Liaise closely with Account Managers to align on client goals, deliverables, and timelines.
• Campaign Launches: Lead and hold new campaign calls to kick off upcoming marketing initiatives.
• Issue Resolution: Proactively identify, troubleshoot, and rectify any account queries or data issues.

Data Processing & Logic

• Data Management: Process campaign data and manage complex data logic and deployment timings.
• Performance Reporting: Compile and deliver monthly data reports covering mailing volumes, data capture, and email send metrics.
• Strategic Analysis: Review management information (MI) to identify trends and propose actionable ideas to increase unit sales and fee income conversions.
• Business Reviews: Prepare and present quarterly reviews focused on overall campaign performance.

Digital & Direct Mail Execution

• Journey Building: Construct automated customer email journeys directly within the email platform.
• Quality Assurance: Proof all marketing communications to ensure absolute accuracy and brand alignment.
• Approval Workflow: Utilise Filestage to manage the internal and external stakeholder approval process.
• Omnichannel Deployment: Coordinate the simultaneous execution of direct mail and email marketing communications.
• Other tasks may be assigned to support the business and team in its needs.

Job requirements:

• Proven experience in a data-driven marketing or account coordination role.
• Strong comfort level with data logic, segmentation, and marketing automation platforms.
• Exceptional attention to detail with experience proofing customer-facing copy.
• Ability to analyse performance data and translate numbers into commercial recommendations.
• Excellent communication skills for leading client calls and collaborating with internal teams.

Desirable:

• Prior experience managing, analysing and understanding large campaign data sets
• Prior experience working with email/SMS campaigns
• Good working knowledge of data laws (namely GDPR and PECR)
• Good working knowledge of data security
• Strong working knowledge of Excel
• An understanding of SFTP’s and API’s